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For Immediate Release

Megan Hastings

Aftermarket Auto Parts Alliance appoints eCommerce Solutions Director

SAN ANTONIO (February 15, 2010) – Dale Hopkins, Vice President Information Technology for Aftermarket Auto Parts Alliance (Alliance), is pleased to announce the creation of a new position and the addition of a new employee – Doug Wiggin, eCommerce Solutions Director.

Wiggin comes to the Alliance with 30 years of experience in the automotive aftermarket. During his lengthy career, Wiggin managed IT operations, software development, eCatalog design, and communications architecture integration.

doug wiggin

In this newly created position, Wiggin will provide the overall guidance and structure for creating and maintaining the eCommerce roadmap to ensure that IT initiatives align with the architecture that provides maximum return on investment to Alliance Shareholders.

Working closely with Alliance information technology business partners, Wiggin will coordinate the development of highly competitive integrated supply chain solutions. He will drive the Alliance standards with Auto Value/Bumper to Bumper parts store and warehouse platform providers to expand eCatalog capabilities and connectivity.

Auto Value/Bumper to Bumper is part of Aftermarket Auto Parts Alliance, one of the largest auto parts distribution and marketing organizations in the world. As the source for quality parts and service for over 2,300 parts stores and almost 2,900 certified service centers throughout North America, the Alliance prides itself on responding to the individual automotive needs of each customer and providing proven, quality service. Visit www.800autotalk.com for more information.

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