For Immediate Release
Auto Value/Bumper to Bumper Awareness Campaign
SAN ANTONIO (March 24, 2011) – In support of the educational efforts on behalf of National Car Care Month and National Breast Cancer Awareness Month during October of each year, Auto Value and Bumper to Bumper created a unique awareness campaign in 2010. The program was so well received in its initial year; it will be hosted again in October 2011.
To show solidarity with the industry consumer educational program – Be Car Care Aware – preventive vehicle maintenance was highlighted. Because the goal of all Auto Value and Bumper to Bumper locations is to ensure customers' vehicles are safe, roadworthy, and economical, the program was an ideal offering during October Car Care Month.
Auto Value/Bumper to Bumper, working with the Breast Cancer Research Foundation (BCRF), provided breast health information to their customers at parts stores and certified service centers across the United States and Canada. These locations also served as collection points for donations to BCRF.
Kenny Payne, chairman of the Auto Value/Bumper to Bumper Sales & Marketing Committee, summed up the program, “Our stores and service centers were excited to be a part of this campaign. They were happy to do their part in raising awareness and sharing educational materials. With breast cancer affecting 1 out of 3 people, no one has been untouched by this disease. And, auto parts and service is what we do best and it all starts with preventive maintenance. We're proud of all our members for rallying behind both awareness campaigns.”
Each location received a program kit that included educational materials, plus a “Filter Out Cancer” collection bank or donation canister. Attention grabbing posters highlighted the phrase “Help Find a Cure.” Paper ribbons were included to be used when a donation was made. Each location received a pad of tear sheets to share with customers. Service center forms consisted of a 24-point free inspection sheet to check customer vehicles and ensure they are safe and roadworthy. On the back of the form was breast health information, along with information about BCRF. The stores received a similar educational piece; however, regular vehicle maintenance intervals were highlighted. Countermats reinforced the details on the tear sheets.
The campaign, which continued through Dec. 18, proved to be a success, collecting over $50,000 in donations to BCRF.
Auto Value/Bumper to Bumper is part of Aftermarket Auto Parts Alliance, one of the largest auto parts distribution and marketing organizations in the world. As the source for quality parts and service for over 2,300 parts stores and almost 2,900 certified service centers throughout North America, the Alliance prides itself on responding to the individual automotive needs of each customer and providing proven, quality service. Visit www.800autotalk.com for more information.
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. Currently, more than 88 cents of each dollar donated to BCRF goes directly to breast cancer research and awareness programs. For more information about BCRF, visit www.bcrfcure.org.